However, in a public announcement this week, Apple has stated that beginning early next year, at least some developers will be able to actually direct users to their websites to set up a new account or manage their existing one. While Apple and Hey eventually came to terms, it was only solved by the developer letting users sign up for a very limited trial to ensure that the app worked out of the box without requiring a subscription. Therefore it’s not allowed to sell mandatory in-app subscriptions outside the App Store. Even though Hey presented the same sort of introductory screen as Netflix, email apps don’t fall into Apple’s category of “reader” apps. It also created more needless controversy when apps that fell into categories that didn’t qualify for the same exemption, like email service Hey, tried to leave themselves out of Apple’s in-app purchasing system. While it’s fair to say that most users could grasp the concept of going to the Netflix website in their browser - even Mobile Safari on their iPhone or iPad - and signing up there, this wasn’t a luxury that developers of less mainstream apps enjoyed. After you’re a member, you can start watching in the app.

You can’t sign up for Netflix in the app. However, no additional information was provided on how to go about signing up. For example, new Netflix subscribers who chose to start by downloading the iPhone or iPad apps would be presented with a welcome screen telling them that they couldn’t sign up for a Netflix account in the app. It was an obvious move intended to help Apple collect its take of subscriptions “sold” through iPhone and iPad apps, but it also created a terrible customer experience for these apps.

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